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This was a collaboration between my cousin, Eric Tan, & I. We made about 10 logo sketches, showed it to the client & got word that he liked the 10th study. At this point, the client wanted to change the colors to a blue & green instead of the previously mentioned green & orange.
- Client: WritePack Media
- Project Brief: Design a logo for the client – with the tagline in mind – that they can use on their website, social media, etc. Colors: green & orange
- Collab with: Eric Tan
- Materials: Pencil & paper, Adobe Illustrator
- Font(s): Futura LT Book
I rendered the selected study on Illustrator & made 4 variations for the client to consider – differences pertaining to font & style.
The client essentially chose the 1st study out of the 4 presented.
Overall: I’m honestly not too keen to take on branding projects because it’s not my forte, however, I knew I had to work on projects like these to improve & I’m glad we delivered. My favorite part was playing with the colors & fonts for the logo & making sure it looked fine in black & white & grayscale!